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washable felt tip pens for children
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Market size
Bad£85K£85K/yr · 132K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad11,482.9avg incumbent reviews — the moat a new listing must climb
Competition
Bad84%top-5 click share — a locked-up shelf
Avg price
Bad£3.96avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.80–£8.02cheapest to priciest tracked listing — scored on the share inside $15–$100