41
vision board
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Good1,090.88avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.13avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£4.88–£25.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.4%90-day search growth — must beat 0% to launch
Market size
Bad£31K£31K/yr · 108K searches