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Skip itSoft demand (-95.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great218.36avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.98avg listing price — sweet spot $15–$100
Market size
Bad£42K£42K/yr · 101K searches
Growth
Bad-95.9%90-day search growth — must beat 0% to launch
Price range
Bad£2.93–£8.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand