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valentines card
Skip itSoft demand (-99.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great178.2avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay£170K£170K/yr · 1.5M searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.04avg listing price — sweet spot $15–$100
Growth
Bad-99.8%90-day search growth — must beat 0% to launch
Price range
Bad£3.27–£8.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier