48
treasury tags
Skip itPrices mostly outside the sweet spot ($2.44–$5.75) — this niche doesn't clear our bar today.
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great222.22avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Market size
Bad£66K£66K/yr · 97K searches
Avg price
Bad£4.12avg listing price — sweet spot $15–$100
Price range
Bad£2.44–£5.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap