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travel journal
Skip itPrices mostly outside the sweet spot ($5.03–$17.88) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good729.23avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.20avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£94K£94K/yr · 307K searches
Price range
Bad£5.03–£17.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand