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51

trading card holder

Worth a look

Shows low returns (0.5%), but a small market ($66K/yr) keeps it on the watch list.

Market size 16Growth 28Conversion 54Competition 76Returns 98Price range 48Avg price 55Brand share 78Review moat 51Quality gap 23

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Great57%

top-5 brand share — no brand owns this niche

Competition

Great39%

top-5 click share — an open shelf

Avg price

Good£12.65

avg listing price — sweet spot $15–$100

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,470.67

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£1.89–£27.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+2.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£66K

£66K/yr · 115K searches