52
to do list notebook
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($2.55–$12.46) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good703.91avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£202K£202K/yr · 664K searches
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.99avg listing price — sweet spot $15–$100
Price range
Bad£2.55–£12.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand