49
till roll
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible24.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Good1,054.67avg incumbent reviews — the moat a new listing must climb
Market size
Good£448K£448K/yr · 158K searches
Price range
Good£2.68–£30.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.70avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand