45
thin whiteboard pens
Skip itPrices mostly outside the sweet spot ($2.79–$8.23) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay£116K£116K/yr · 140K searches
Review moat
Bad4,356.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Avg price
Bad£5.44avg listing price — sweet spot $15–$100
Price range
Bad£2.79–£8.23cheapest to priciest tracked listing — scored on the share inside $15–$100