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teacher pens
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good£368K£368K/yr · 716K searches
Review moat
Okay3,159.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Price range
Bad£2.69–£18.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.48avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand