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sympathy cards
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Review moat
Great245.93avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Market size
Okay£243K£243K/yr · 708K searches
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.19avg listing price — sweet spot $15–$100
Price range
Bad£2.00–£6.46cheapest to priciest tracked listing — scored on the share inside $15–$100