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stitch wrapping paper
Skip itPrices mostly outside the sweet spot ($1.40–$13.09) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great372.33avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.43avg listing price — sweet spot $15–$100
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Market size
Bad£40K£40K/yr · 78K searches
Price range
Bad£1.40–£13.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier