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stitch notebook
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good606.35avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Good£4.10–£28.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.78avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-23.3%90-day search growth — must beat 0% to launch
Market size
Bad£31K£31K/yr · 64K searches