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sticky tabs
Skip itPrices mostly outside the sweet spot ($1.27–$7.26) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Good1,313.85avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay£186K£186K/yr · 463K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-25.7%90-day search growth — must beat 0% to launch
Avg price
Bad£4.06avg listing price — sweet spot $15–$100
Price range
Bad£1.27–£7.26cheapest to priciest tracked listing — scored on the share inside $15–$100