40
staples
Skip itPrices mostly outside the sweet spot ($0.71–$9.07) — this niche doesn't clear our bar today.
Conversion
Incredible28.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£317K£317K/yr · 286K searches
Review moat
Okay2,472.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad83%top-5 click share — a locked-up shelf
Avg price
Bad£3.90avg listing price — sweet spot $15–$100
Price range
Bad£0.71–£9.07cheapest to priciest tracked listing — scored on the share inside $15–$100