42
stapler
Skip itPrices mostly outside the sweet spot ($2.74–$8.15) — this niche doesn't clear our bar today.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Good£784K£784K/yr · 796K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Review moat
Bad14,625.92avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.42avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£2.74–£8.15cheapest to priciest tracked listing — scored on the share inside $15–$100