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squared paper
Skip itPrices mostly outside the sweet spot ($3.08–$11.09) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£120K£120K/yr · 257K searches
Review moat
Bad6,208.38avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.96avg listing price — sweet spot $15–$100
Growth
Bad-32.3%90-day search growth — must beat 0% to launch
Price range
Bad£3.08–£11.09cheapest to priciest tracked listing — scored on the share inside $15–$100