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squared notebook
Skip itPrices mostly outside the sweet spot ($4.05–$11.75) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,814.19avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.79avg listing price — sweet spot $15–$100
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Market size
Bad£42K£42K/yr · 192K searches
Price range
Bad£4.05–£11.75cheapest to priciest tracked listing — scored on the share inside $15–$100