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Skip itPrices mostly outside the sweet spot ($3.02–$11.78) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Review moat
Great358.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Avg price
Bad£5.75avg listing price — sweet spot $15–$100
Market size
Bad£46K£46K/yr · 70K searches
Price range
Bad£3.02–£11.78cheapest to priciest tracked listing — scored on the share inside $15–$100