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special friend christmas card
Skip itPrices mostly outside the sweet spot ($2.10–$4.02) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible71.65avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Bad£84K£84K/yr · 472K searches
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.05avg listing price — sweet spot $15–$100
Price range
Bad£2.10–£4.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier