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son birthday card
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Competition
Great34%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Good592.11avg incumbent reviews — the moat a new listing must climb
Market size
Good£410K£410K/yr · 1.2M searches
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad£2.62–£16.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£3.81avg listing price — sweet spot $15–$100