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small sellotape rolls
Skip itPrices mostly outside the sweet spot ($1.14–$10.98) — this niche doesn't clear our bar today.
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Okay2,659.83avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Market size
Bad£53K£53K/yr · 63K searches
Avg price
Bad£4.37avg listing price — sweet spot $15–$100
Price range
Bad£1.14–£10.98cheapest to priciest tracked listing — scored on the share inside $15–$100