50
small post it notes
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($1.27–$8.55) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,331avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Market size
Bad£63K£63K/yr · 107K searches
Avg price
Bad£4.91avg listing price — sweet spot $15–$100
Price range
Bad£1.27–£8.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand