55
small envelopes
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($2.08–$14.49) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great470.53avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Market size
Bad£89K£89K/yr · 182K searches
Avg price
Bad£4.78avg listing price — sweet spot $15–$100
Price range
Bad£2.08–£14.49cheapest to priciest tracked listing — scored on the share inside $15–$100