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sister and brother in law christmas card
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible42.27avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.06avg listing price — sweet spot $15–$100
Market size
Bad£19K£19K/yr · 211K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.38–£3.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier