51
shopping list pad
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($3.19–$8.62) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Review moat
Good578.04avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Okay£243K£243K/yr · 439K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Avg price
Bad£5.07avg listing price — sweet spot $15–$100
Price range
Bad£3.19–£8.62cheapest to priciest tracked listing — scored on the share inside $15–$100