35
scented pencils
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,293.88avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Avg price
Bad£7.26avg listing price — sweet spot $15–$100
Price range
Bad£3.15–£15.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£22K£22K/yr · 78K searches