43
scale ruler
Skip itPrices mostly outside the sweet spot ($3.16–$11.82) — this niche doesn't clear our bar today.
Conversion
Incredible19.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good777.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay£111K£111K/yr · 82K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad£7.01avg listing price — sweet spot $15–$100
Growth
Bad-25.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.16–£11.82cheapest to priciest tracked listing — scored on the share inside $15–$100