56
ruler
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,063.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£255K£255K/yr · 770K searches
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Avg price
Bad£3.26avg listing price — sweet spot $15–$100
Price range
Bad£1.01–£5.77cheapest to priciest tracked listing — scored on the share inside $15–$100