44
ruler 15cm
Skip itPrices mostly outside the sweet spot ($1.51–$5.17) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Review moat
Good502.2avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£48K£48K/yr · 136K searches
Avg price
Bad£2.87avg listing price — sweet spot $15–$100
Price range
Bad£1.51–£5.17cheapest to priciest tracked listing — scored on the share inside $15–$100