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Prices mostly outside the sweet spot ($0.73–$5.49) — this niche doesn't clear our bar today.

Market size 51Growth 45Conversion 95Competition 22Returns 99Price range 0Avg price 8Brand share 49Review moat 44Quality gap 28

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.5%

search→purchase rate — share of searches ending in a sale

Market size

Good£304K

£304K/yr · 828K searches

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Growth

Okay+16.1%

90-day search growth — must beat 0% to launch

Review moat

Okay2,066.13

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Avg price

Bad£2.94

avg listing price — sweet spot $15–$100

Price range

Bad£0.73–£5.49

cheapest to priciest tracked listing — scored on the share inside $15–$100