40
reward stickers
Skip itPrices mostly outside the sweet spot ($3.33–$8.70) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,897.24avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£85K£85K/yr · 286K searches
Avg price
Bad£4.79avg listing price — sweet spot $15–$100
Price range
Bad£3.33–£8.70cheapest to priciest tracked listing — scored on the share inside $15–$100