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reporters notebook spiral
Skip itPrices mostly outside the sweet spot ($0.71–$12.38) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good863.92avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Market size
Bad£67K£67K/yr · 71K searches
Avg price
Bad£6.16avg listing price — sweet spot $15–$100
Price range
Bad£0.71–£12.38cheapest to priciest tracked listing — scored on the share inside $15–$100