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Skip itPrices mostly outside the sweet spot ($3.74–$8.83) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great225.24avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Bad£82K£82K/yr · 150K searches
Avg price
Bad£6.31avg listing price — sweet spot $15–$100
Growth
Bad-31.2%90-day search growth — must beat 0% to launch
Price range
Bad£3.74–£8.83cheapest to priciest tracked listing — scored on the share inside $15–$100