49
red pens
Skip itPrices mostly outside the sweet spot ($1.66–$8.93) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,219.85avg incumbent reviews — the moat a new listing must climb
Market size
Bad£95K£95K/yr · 189K searches
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Avg price
Bad£4.79avg listing price — sweet spot $15–$100
Price range
Bad£1.66–£8.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand