46
red envelopes
Skip itSoft demand (-82.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great103.19avg incumbent reviews — the moat a new listing must climb
Brand share
Great47%top-5 brand share — no brand owns this niche
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.29avg listing price — sweet spot $15–$100
Market size
Bad£33K£33K/yr · 77K searches
Growth
Bad-82.6%90-day search growth — must beat 0% to launch
Price range
Bad£2.90–£11.43cheapest to priciest tracked listing — scored on the share inside $15–$100