46
recipe book for own recipes
Skip itSoft demand (-32.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great276.73avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.55avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£116K£116K/yr · 530K searches
Price range
Bad£4.95–£17.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-32.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand