46
puzzle storage
Skip itSoft demand (-44.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£21.20avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great£6.81–£46.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,726.05avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£42K£42K/yr · 81K searches
Growth
Bad-44.9%90-day search growth — must beat 0% to launch