40
putty rubber
Skip itPrices mostly outside the sweet spot ($2.21–$6.65) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay2,576.86avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Market size
Bad£54K£54K/yr · 89K searches
Avg price
Bad£3.93avg listing price — sweet spot $15–$100
Price range
Bad£2.21–£6.65cheapest to priciest tracked listing — scored on the share inside $15–$100