40
purple pen
Skip itPrices mostly outside the sweet spot ($1.70–$7.81) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,388.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Market size
Okay£105K£105K/yr · 261K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad81%top-5 click share — a locked-up shelf
Avg price
Bad£4.23avg listing price — sweet spot $15–$100
Price range
Bad£1.70–£7.81cheapest to priciest tracked listing — scored on the share inside $15–$100