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portfolio folder a4
Skip itSoft demand (-13.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Good£4.39–£41.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.42avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,404.38avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£88K£88K/yr · 263K searches
Growth
Bad-13.2%90-day search growth — must beat 0% to launch