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pocket notebook
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($1.32–$9.93) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Great387.31avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£190K£190K/yr · 634K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Avg price
Bad£5.33avg listing price — sweet spot $15–$100
Price range
Bad£1.32–£9.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand