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pocket diary 2025
Skip itPrices mostly outside the sweet spot ($2.48–$9.08) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Good730.06avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-22.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.03avg listing price — sweet spot $15–$100
Market size
Bad£22K£22K/yr · 101K searches
Price range
Bad£2.48–£9.08cheapest to priciest tracked listing — scored on the share inside $15–$100