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pocket diary 2023
Skip itPrices mostly outside the sweet spot ($2.48–$9.08) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Good762.79avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.27avg listing price — sweet spot $15–$100
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Market size
Bad£19K£19K/yr · 72K searches
Price range
Bad£2.48–£9.08cheapest to priciest tracked listing — scored on the share inside $15–$100