45
plastic wallets
Skip itPrices mostly outside the sweet spot ($2.95–$12.98) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Market size
Great£1.2M£1.2M/yr · 1.3M searches
Review moat
Okay2,822.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-18.3%90-day search growth — must beat 0% to launch
Avg price
Bad£5.84avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£2.95–£12.98cheapest to priciest tracked listing — scored on the share inside $15–$100