46
plain paper a4
Skip itPrices mostly outside the sweet spot ($2.14–$16.67) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£108K£108K/yr · 87K searches
Review moat
Bad4,326.67avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.61avg listing price — sweet spot $15–$100
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Price range
Bad£2.14–£16.67cheapest to priciest tracked listing — scored on the share inside $15–$100