32
plain notebook
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.90avg listing price — sweet spot $15–$100
Review moat
Okay2,380.82avg incumbent reviews — the moat a new listing must climb
Market size
Okay£184K£184K/yr · 388K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£8.12–£14.90cheapest to priciest tracked listing — scored on the share inside $15–$100