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photo paper

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Prices mostly outside the sweet spot ($2.89–$9.82) — this niche doesn't clear our bar today.

Market size 55Growth 21Conversion 96Competition 23Returns 95Price range 0Avg price 17Brand share 19Review moat 27Quality gap 47

Conversion

Incredible13.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Market size

Good£391K

£391K/yr · 493K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,792.13

avg incumbent reviews — the moat a new listing must climb

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Avg price

Bad£6.04

avg listing price — sweet spot $15–$100

Price range

Bad£2.89–£9.82

cheapest to priciest tracked listing — scored on the share inside $15–$100