53
personalised stamp
Worth a lookShows low returns (0.4%), but soft demand (-10.0% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Great401.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Good£11.95avg listing price — sweet spot $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Price range
Okay£2.33–£21.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£86K£86K/yr · 266K searches
Growth
Bad-10.0%90-day search growth — must beat 0% to launch